Footwear giant Skechers have formed a partnership with the Goodyear Tire & Rubber Company to deliver new outsoles, that will deliver increased ‘grip, stability and durability’ and most importantly are bio-based.
“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, president of Skechers.
“Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes,” said Christian Jurado, Goodyear’s global director of licensed products.
The shoes, featuring Goodyear Performance outsoles, are designed for durability with long-lasting wear and as the press release tells us “excellent grip on a variety of surfaces and weather conditions and enhanced stability through exceptional traction”.
This is made possible with Goodyear-developed rubber technology that contains a special polymer including sustainable soybean oil—a renewable, bio-based material used in some of the company’s top-performing tires – available in the U.S. and Canada – the Assurance WeatherReady, Eagle Exhilarate and Eagle Enforcer All Weather and the Assurance ComfortDrive.
Initially launched on three running shoes from the Skechers GOrun collection, the range of styles featuring Goodyear Performance Outsoles now includes a wider assortment of running and walking sneakers and will expand through 2020 to athletic lifestyle, trail, and work footwear categories for men and women, as well as kids’ styles.
Source: Bio Market Insights, 27 Mar 2020